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NATIONAL RURAL RECREATION MISSION SOCIETY

( NRRMS )

NRRMS Official Portal

Livelihood Promotion

NRRM envisages that the poor move gradually on the continuum from consumption → debt swapping → enhancement of existing livelihoods → diversification. Major focus of NRRM is to stabilize and promote existing livelihoods portfolio of the poor, in farm and in non-farm sectors. NRRM would look at the entire portfolio of livelihoods of each household and facilitate support for the activities at the individual/household level, or in a collective, or at both levels. As agriculture is the mainstay livelihoods activity for a large proportion of the rural poor, NRRM will lay special focus on sustainable agriculture and allied activities like animal husbandry, non-timber forest produce and fisheries.

Who We Are


           At the heart of every human experience is the desire to survive and prosper. To live without fear, hunger or suffering. To imagine how your life could be better and then have the means to change it. Yet, every day, 1.4 billion people – nearly one fifth of the world’s inhabitants – cannot fulfill their most basic needs, let alone attain their dreams or desires.

Our initiatives is Creating an institutional architecture through NRRM Society for fight against poverty, Enabling and empowering for the poor to access better livelihoods and improve their standards of living would be one of the key objectives of NRRM Society. NRRMS aims to improve rural livelihood options and work towards social and economical empowerment of rural poors and women.

These are the subsistence farmers and herders, the fishers and migrant workers, the artisans and indigenous peoples whose daily struggles seldom capture world attention. NRRM Society is working to reach out all the poor families of India, link them to sustainable livelihoods opportunities and nurture them till they come out of poverty and enjoy a decent quality of life. Towards this, NRRMS puts in place a dedicated and sensitive support structures at various levels.

These structures intervene with the community through the following themes of Programmes: institution and capacity building, social development, micro-finance and livelihoods. Empowering rural people is an essential first step to eradicating poverty. It respects the willingness and capability that each of us has to take charge of our own life and to seek out opportunities to make it better. NRRMS is working towards enabling poors to smile with dream…

The NRRM Livelihoods Promotion are


  1. 'Vulnerability Reduction' and 'Livelihoods Enhancement' through deepening/ enhancing and expanding existing livelihoods options and tapping new opportunities within the key livelihoods that are virtually universally practiced like agriculture, livestock, fisheries, forest produce collection;
  2. 'Skilled Wage Employment' - building skills for the job market outside;
  3. ’Enterprises’-nurturingself-employed and entrepreneurs(for micro-enterprises)i.e Self Employment;